Joachim De Vos from Living Tomorrow explains how to attract and keep the right customers.

Meeting customers’ needs is the reason for an organization’s existence. Joachim De Vos, Managing Partner of Living Tomorrow and TomorrowLab, explains how to retain customers in your organization. Are you serving your loyal customers, or are you mainly targeting new ones? What is the most relevant data for making marketing decisions? How important is your company’s vision and mission for your customers? Joachim answers all these questions, based on his years of expertise.