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In today’s world of digitalization, globalization and increased competition companies are faced with the difficult challenge to improve operational excellence and efficiencies on the one hand, while striving for positive customer experiences and increase customer loyalty.
Excellent customer service and customer experiences are key to a sustainable future for your company. Here are some recent figures from Gitnux to prove it:
Investing in optimal customer services and experiences is no longer a cost driver, it is a crucial investment to make sure you attract new customers and, moreover, keep those customers with you. A good working B2B Experience Portal is crucial in delivering excellent customer service. Investing in a performant, customer centric experience portal will help your company or organization, independently of the sector or industry you’re in, to increase your overall profitability on short term.
Moreover, when looking at our projects implemented at our own customer base, we can conclude that good B2B experience portals will provide you with a many other advantages and opportunities to optimize your business and internal efficiencies like order and process automation, reducing number of incoming calls and mails, …
A B2B Experience Portal is a secure area of a website that provides your customers with access to personalized information, services, and tools related to their accounts. A customer focused B2B portal will result in some important advantages like:
In conclusion we can say that a good B2B experience portal is essential for the future success of your business, independent on the market or industry you’re active in. Within Inetum-Realdolmen we have developed a proven 10-step guide and B2B Experience Portal canvas that will help you to successfully define and implement such a portal on short term.
We have implemented several B2B Experience Portals for a variety of B2B customers in different industries. Defining a clear scope and vision using our B2B experience portal canvas has always been key to successfully start a portal project as it helps to align all stakeholders on the key dimensions and goals before starting the implementation of the project. Once this is done, we guide our B2B customer through the implementation by carefully following the 10-step-process that has been key in all our projects to deliver a B2B Experience portal that fits the needs of the customers and meets the objectives in time.