Derk from Marketing Agency Oddball explains how to build an optimal customer experience.

Do you know how a good customer experience and leveraging omnichannel can help you stay relevant to your customers? Derk De Kimpe (Managing Partner, Oddball) will walk you through some intriguing dilemmas on this topic. He weighs less revenue against a better customer experience, shares his vision on releasing personal data, and talks about the choice between a physical or digital store.